Events are a great way to connect with people and put your name out there. However, it can be disheartening to plan your event and not get the attendance you had hoped for, making it essential to pull out all the stops. According to a recent study, your invitation is a key part of event planning, highlighting all the key information about the upcoming day. It is the first impression you make on your target audience. Whether it’s a wedding, dinner party, or virtual Christmas party, It is crucial to make it memorable and successful. Below are four event invitation tips to woo attendees.
- Choose the right invitation type and channel
Before you write or say a word, it is essential to decide which invitation type and channel you are going to use. If you have fancy printed invitations, casual e-vites, or a mix of both, you have to choose how you’ll deliver them, whether through email blasts, text messages, or maybe carrier pigeons. Don’t forget to follow up, too, with friendly reminders through email texts or even a quick phone call. Remember, the invite sets the tone, so make it clear, concise, and awesome to create anticipation.
- Align your designs with the event
Your invites are like mini billboards for your event, so make sure they communicate the right theme. For instance, storks and soft colors are a must if you think of baby showers. You may go for a golf theme graphic if it’s a charity golf outing. Several designs are available for almost every event, giving you a wide variety to choose from. But also remember that design goes deeper than decorations. An eco-friendly event, for example, needs invitations that are earth-conscious, too. Fortunately, you can order cardstock prints online for all events and make your invites reflect your unique event.
- Have a clear call to action that actually inspires action
It can be a struggle to craft an invite that doesn’t end up buried in the inbox. But you don’t have to worry if you can include a clear call to action. The usual “RSVP here” may not stand out, so consider getting creative with phrases like “Don’t miss out – book your spot!,” “the fun awaits – click here!” and so on. The goal is to make it catchy, clear, and something people actually want to click on. Remember, you’re inviting them to a great event, so get them excited about joining the party. You only need to strike the right balance to avoid sounding too sales-oriented and focus on creating FOMO.
- Flaunt your event’s uniqueness
Letting your invitation stand out can make a whole lot of difference. Therefore, when drafting your invitation, highlight what makes yours unique, even if it’s different from a regular pitch. Select terrific speakers they can’t find anywhere else and shout it from the rooftops or at least on the invitation. If your event is the only one offering a chance to get a cool certification, clearly communicate it to let your target audience know the benefits they will gain from attending your program. Just remember, the core value of your event is the reason people come in the first place. So, please don’t be shy about showcasing those special extras that make your event truly worth it.
